How YouTubers Get Famous and Other Fascinating News on the Web

TIME

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1. The Revolution Will Not Be Buffered

“More than an hour before the doors open at the Anaheim Convention Center, there’s already a line that stretches from the entrance, past a nearby Hilton, around a water fountain, through a palm-tree lined promenade, and all the way to the driveway’s entrance.” Most of the people in line are young. So you might guess they were waiting to see a movie star, the latest boy band, or the cast of a hit TV show. But they were there to take selfies with a different kind of celebrity; one that’s famous, in part, because they are not famous in the traditional sense of the word. They are stars of the small screen. Fast Company’s Sarah Kessler takes you inside YouTube’s fame factory. Back in my day, that would have amounted to little more than a couple cute cats wearing funny sunglasses.

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By Gowtham Grosz

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